PROBLEM
Air quality degradation is recognized by numerous scientific studies as a significant health risk. The research "Premature mortality due to air pollution in European cities: a health impact assessment" from The Lancet Planetary Health highlights that adhering to WHO guidelines could prevent over 50,000 deaths annually due to air pollution. Despite widespread awareness, the urgency to act and innovate solutions remains underdeveloped. This challenge is compounded by the fact that the health impacts of poor air quality often manifest over long periods, leading to a societal underestimation of its severity compared to immediate threats like vehicular accidents. Air pollution is a shared, global, and local issue that demands collective recognition and action.
SOLUTION
The initiative aims to develop personalized health products and services by integrating air quality information. Leveraging the IoT (Internet of Things) paradigm, accessible sensors and open data, we aim to democratize access to real-time data. This foundational approach allows for a wide range of applications. The core service provides personalized insights based on real-time, geolocated data, offering actionable advice that can be tailored to various user needs and scenarios, thus promoting healthier living and environmental awareness.
PRINCIPLES
Awareness and Education
Increasing both individual and collective awareness about air quality is pivotal for change. We aim to educate on the implications of air pollution, how to interpret data, and the health benefits of cleaner air.
Personalized Applications
Utilizing gathered data to tailor applications that meet diverse user needs, ensuring solutions are relevant and impactful. Tailor user experiences with utmost respect for privacy and personal boundaries, ensuring personalization enhances rather than intrudes.
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Stakeholder Influence
Leverage data to engage and motivate both business-to-business (B2B) and business-to-consumer (B2C) stakeholders toward proactive environmental and health-related actions.
Service Quality and Value
Prioritize the quality of our service and the long-term value of the information provided, ensuring that user experience is not only educational but also enriching and sustainable.
Localization of Information
Information is most beneficial when it's local, enabling users to make decisions that directly enhance their quality of life.
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Data Security and Integrity
Commit to secure data handling practices where all collected data is shared responsibly. Employ rigorous data analysis to ensure the accuracy and reliability of the information provided.​